My Brief – Exotic Paradise
The aim of this project is to design a bedroom interior collection suitable for the mid/mass market retail sector during the spring/summer of 2016. Inspired by Asian backpacking travels for the woman between 20-35 years of age with an interest in Thai design.
Backpacking to exotic countries has become a trend to follow over the last few summers. Thailand, India and Singapore were the countries I had recently visited last summer along with hundreds of other people similar to myself.
Paradise and foreign, exotic lands have appealed to designers as of late because of their variations in colours, textures and natural forms. It is particularly fashionable today in the western market as there is this desire to be reminded of such beautiful places that distract from the current place they are in now.
Asian design is an expression of Japanese, Chinese, Thai and Vietnamese cultures. Home decor from these areas often emphasises Zen-like open areas for relaxation and meditation along with feng shui furniture arrangements. Silk chinoiserie wallpaper gives the sense of richness and simplicity. This style can vary immensely. A room could hint at an Eastern influence with a Buddha sculpture and prayer beads, or completely re-create the feel of a traditional Asian house. Asian furniture and accessories, such as tatami mats, futons, tansu-style cabinets and shoji screens create a Japanese aesthetic, while red lacquer, foo dogs and paper lanterns add Chinese style. Asian art and interior is incredibly intricate and created by hand with both drawn and painted designs to hand crafted and carved objects.
The mid/mass market has a range of shops that compete in the interior market. The companies that would be competing against my designed range would be John Lewis, Debenhams, Next and House of Fraser. Each relate heavily to British design and have a centralised westernised identity throughout their products.
All their company values stated on their online sites question how unique each company is. Similarly, they all speak of keeping the British heritage and how John Lewis never forgot its
heritage. However, today travelling the world has become more popular every year as well as foreign design in both fashion and interior.
Values associated with the competitors:
* Quality and Value
* British and Local
* Affordable Luxury
* Quintessential and Recognition
To allow this projects designs to have the ability to compete against such successful brands, they must be able to qualify for the above aspects. Although, to achieve that individualism and difference to stand out against the listed competitors, this exotic range will be massively influenced by Asian design, specifically Thai, and then westernised for recognition in the retail market.
Foreign design isn’t brand new to the market, but it does open up a niche market for a specialised company to focus on exotic interiors inspired by areas such as Thailand that could be recognised in the British heritage not only for those who have an interest in travelling and understanding in cultures but also those who have moved from overseas would enjoy a related interior design style that would be acceptable in both a British home and foreign home.
The objectives to follow are:
* Complete a detailed research file and photo book from previous travels on Asian, mainly Thai design interiors
* Explore concept of customer based research
* Create Mood Boards; Theme, Colour and Texture, Client and Competitor
* Drawing and development of hand created designs
* Experiment with samples and create technical file, working with heat press, screen printing, dye and mark making
* Create final collection of wallpaper and fabric designs
* Organise Press Packs (x6)
* Written synopsis of work
Here are some images from my travels:
The temples in Thailand were just out of this world, everything was just so unreal and amazing. It was a truly beautiful country and experience.